California Privacy Notice and Notice at Collection
Last Updated: May 5, 2026
This California Privacy Notice and Notice at Collection (“CCPA Notice”) supplements RevenArc’s Privacy Policy and applies to California residents. It describes how RevenArc LLC (“RevenArc,” “we,” “us,” or “our”) collects, uses, discloses, sells, or shares personal information, and how California residents may exercise privacy rights under the California Consumer Privacy Act, as amended, and its implementing regulations (“CCPA”).
This CCPA Notice applies to personal information we process as a business. For personal information we process on behalf of a customer as a service provider, contractor, or processor, the customer is generally the business responsible for responding to California privacy requests.
1. Notice at Collection
At or before collection, we provide information about the categories of personal information we collect and the purposes for which we use them. We collect personal information for the business and commercial purposes described in this CCPA Notice and our Privacy Policy.
We do not knowingly sell or share personal information of consumers under 16. We do not use or disclose sensitive personal information for purposes that require a right to limit unless we provide the required notice and choice.
2. Categories of Personal Information Collected
The categories below describe personal information we may have collected in the preceding 12 months, depending on your interaction with RevenArc.
| CCPA Category | Examples | Sources | Business or Commercial Purposes | Disclosed to Service Providers/Contractors? | Sold or Shared? |
|---|---|---|---|---|---|
| Identifiers | Name, email, phone number, company, title, account ID, IP address, device identifiers | You, customers, Authorized Users, integrations, service providers | Provide Services, accounts, demos, support, security, communications, marketing, analytics | Yes | Website identifiers may be shared for advertising or analytics if enabled; Customer Data is not sold or shared |
| California customer records information | Business contact details, billing contact information, subscription information | You, customers, payment providers | Billing, account administration, contracts, support, compliance | Yes | No, except website advertising or analytics sharing if enabled |
| Protected classification characteristics | Not intentionally collected as a business; may be present if included by a customer in Customer Data | Customers or integrations | Provide Services at customer direction | Yes | No |
| Commercial information | Products or services purchased, subscription tier, demo interest, customer relationship, hospitality transactions, reservations, orders, folios, outlet activity | You, customers, integrations | Provide Services, analytics, reports, billing, customer success, product improvement | Yes | No for Customer Data; website activity may be shared if advertising or analytics tools are enabled |
| Internet or electronic network activity | Website activity, log data, browser information, pages viewed, product usage, access logs, feature use | Automatic collection, cookies, service providers | Security, analytics, product operation, troubleshooting, marketing, fraud prevention | Yes | May be shared for cross-context behavioral advertising if such tools are enabled |
| Geolocation data | Approximate location inferred from IP address | Automatic collection | Security, analytics, localization, fraud prevention | Yes | May be shared through website analytics or advertising if enabled |
| Audio, electronic, visual, or similar information | Recorded demos, support calls, webinars, messages, screenshots, or submitted media if used | You, customers, Authorized Users | Support, training, sales, quality assurance, documentation | Yes | No |
| Professional or employment-related information | Business role, employer, department, staff role, training progress, performance metrics, coaching activity | You, customers, Authorized Users, integrations | Provide Services, staff enablement, Academy, analytics, account administration | Yes | No |
| Education information | Academy completion data, training records, certifications within RevenArc Academy | You, customers, Authorized Users | Training, staff enablement, reporting, customer administration | Yes | No |
| Inferences | Revenue opportunities, coaching recommendations, performance segments, product preferences, likely interests | Customer Data, usage data, analytics, AI Features | Provide analytics, reports, recommendations, product improvement, customer success, marketing | Yes | Website marketing inferences may be shared if advertising tools are enabled; Customer Data inferences are not sold or shared |
| Sensitive personal information | Account login credentials; limited sensitive information only if submitted by customer or user | You, customers, integrations | Account access, security, Services at customer direction | Yes | No |
3. Purposes for Collection, Use, and Disclosure
We collect, use, and disclose personal information for the following purposes:
- providing, operating, maintaining, and securing the Services;
- account creation, authentication, permissioning, and administration;
- demo requests, sales communications, onboarding, support, and customer success;
- billing, subscriptions, invoicing, and contract management;
- PMS, POS, CRM, reservation, Academy, and other integrations;
- hospitality revenue analytics, operational intelligence, reporting, training, and AI-generated Outputs;
- security monitoring, fraud prevention, debugging, and troubleshooting;
- product analytics, product improvement, research, and development;
- marketing, events, and communications, subject to applicable choices;
- legal compliance, dispute resolution, enforcement, and protection of rights;
- aggregated, anonymized, or de-identified analytics and benchmarking.
4. Retention
We retain each category of personal information for as long as reasonably necessary for the purposes described in this CCPA Notice and Privacy Policy, including to provide the Services, maintain accounts, comply with legal obligations, resolve disputes, enforce agreements, maintain security, and preserve business records. Customer Data is retained according to the applicable customer agreement, DPA, product settings, deletion instructions, and backup cycles.
5. Sale and Sharing of Personal Information
RevenArc does not sell personal information for money.
RevenArc does not sell or share Customer Data processed on behalf of customers for cross-context behavioral advertising.
If RevenArc uses website advertising, analytics, pixels, tags, CRM tracking, retargeting, or similar technologies in a way that constitutes a “sale” or “sharing” under the CCPA, you may opt out through the methods described below. We will honor recognized opt-out preference signals, including Global Privacy Control, where required by law.
Website analytics tools that process only aggregated or non-identifying data may not constitute sale or sharing in every context, but RevenArc will configure and disclose such tools based on their actual implementation.
6. Sensitive Personal Information
We do not use or disclose sensitive personal information for the purpose of inferring characteristics about a California resident. We use sensitive personal information only for permitted purposes, such as providing the Services, account authentication, security, fraud prevention, debugging, legal compliance, and processing at customer direction.
7. Automated Decision-Making and Profiling
RevenArc’s Services may generate analytics, recommendations, reports, coaching briefs, KPI dashboards, training suggestions, and other AI-assisted Outputs. RevenArc does not intend these Outputs to make solely automated legally significant decisions about California residents.
Customers are responsible for determining whether their use of RevenArc analytics, staff performance information, coaching recommendations, or other Outputs triggers employee, consumer, profiling, automated decision-making, or similar notice, access, opt-out, risk-assessment, or human-review obligations. Customers should not use RevenArc Outputs as the sole basis for hiring, firing, compensation, discipline, promotion, demotion, scheduling, or other significant decisions about individuals without appropriate legal review, notices, and human oversight.
Where applicable law grants rights relating to automated decision-making technology, profiling, or similar processing, RevenArc will respond to requests concerning information it processes as a business and will support customers as required by the applicable agreement and DPA for information processed on the customer’s behalf.
8. Your California Privacy Rights
Subject to legal limitations and verification, California residents may have the following rights:
- Right to Know/Access. Request categories and specific pieces of personal information we collected about you.
- Right to Delete. Request deletion of personal information we collected from you, subject to exceptions.
- Right to Correct. Request correction of inaccurate personal information.
- Right to Opt Out. Opt out of sale or sharing of personal information.
- Right to Limit. Limit use or disclosure of sensitive personal information when applicable.
- Right to Data Portability. Receive certain personal information in a portable format.
- Automated Decision-Making Rights. Exercise rights relating to automated decision-making technology or profiling where applicable.
- Right to Non-Discrimination. We will not unlawfully discriminate or retaliate against you for exercising CCPA rights.
- Authorized Agent. You may use an authorized agent to submit a request where permitted by law.
9. How to Submit a California Privacy Request
To submit a request to know, access, delete, correct, or exercise another privacy right, contact us at:
Email: privacy@revenarc.com
For opt-outs of sale or sharing related to website cookies, advertising technologies, or analytics tools, use our cookie preference tool if available, email us at privacy@revenarc.com, or enable a recognized opt-out preference signal such as Global Privacy Control in your browser.
If your request concerns personal information that RevenArc processes on behalf of a hospitality customer, we may direct you to that customer or process the request according to the customer’s instructions.
10. Verification
We may verify your identity before responding to a request. Verification may require matching information you provide with information we maintain, confirming account access, or requesting additional information where permitted by law. We will use information provided for verification only for verification and request handling.
If you use an authorized agent, we may require proof that you authorized the agent and may also require you to verify your identity directly unless an exception applies.
11. Financial Incentives
RevenArc does not currently offer financial incentives or price differences in exchange for personal information. If we offer a financial incentive in the future, we will provide a separate notice and obtain consent where required.
12. Changes to this CCPA Notice
We may update this CCPA Notice from time to time. The “Last Updated” date indicates when it was last revised.
13. Contact
Questions about this CCPA Notice may be sent to:
RevenArc LLC
Email: privacy@revenarc.com
Legal notices may be sent to legal@revenarc.com.